Reef are the leading brand of flip flops or sandals, known as flip-flops. Started in 1984 by Argentine brothers, Fernando and Santiago Aguerre, Reef was about an active lifestyle, and Reef part in surfings. Based in La Jolla CA, Reef is famous for its use of models to promote its surfwear and bikini range, and often sponsors Reef Girl competitions. The Reef range includes a complete surfwear range of hoodies, t shirts, and caps etc, for men and women.