ViX swimwear (sometimes written "V i X") offer leading designer collections of sexy, yet elegant, beach clothes. Their beautiful innovative designs, and use of materials, makes for stunning mix and matches, worn by celebrities including Denise Richards, Heidi Klum, Jennifer Aniston, and Eva Langoria. Vix complement their swimsuits with gold-plated and leather accessories. Their Sophia label by ViX is aimed at younger but sophisticated women. ViX was started in 1998 in the beach city of Vitoria in Brazil by local desiger Paula Hermanny. Now a globally renowned designer, Paula describes Vix as "sexy-sophisticated" beach clothing, with a world traveling beauty and the style of a Brazilian beach.